Generate, capture, and share the context your company needs to create better customer engagements, operate more efficiently, and prepare for AI and beyond.
Most companies operate 21st century technology as if it is still the 20th century.
How to bring the power of 6Qs to your organization.
Our 30+ years of experience has given us a unique perspective to today’s engagement challenges.
While a single source of truth for engagement data is elusive, acknowledging universal engagement principles can transform organizational efficiency and communication.
Companies face challenges when combining data from different sources due to varying definitions of terms like "lead" across departments, leading to misunderstandings and inefficiencies; a better approach than seeking a single source of truth is to focus on detailed, consistent definitions understood by all teams.
The most efficient way to provide AI with the detailed context it needs is by collecting information as it is created. While these changes impact everyone in an organization, enacting them is the biggest barrier. Three guidelines to minimize pain and maximize value include externalizing descriptions to manage change effectively, thinking slow and acting fast to gather insights and mitigate risks, and searching for small victories to build momentum and demonstrate benefits.
