A Universal Standard
Business is complicated.
Any company might have dozens, hundreds, or even thousands of individuals and teams marketing to, selling to, and servicing customers.
This complexity leads to siloed practices, duplicative technology investments, and miscommunication, creating inefficiencies, preventing collaboration, and hindering innovative solutions like AI and business process automation.
What is needed is a way to capture and share the activities of each team in a language that everyone else can understand and use.
Such a language exists.
It's built on a data framework that began with the ancient Greeks and has been in continuous use ever since.
Any engagement between any organization and any audience can be described by answering the following six questions:
Who is engaging
What are they engaging about
Where are they engaging
When they are engaging
Why they are engaging
How the engagement came to happen
It sounds simple—and it is.
Capturing quality customer engagement data comes down to four tenets:
Collect everything: Data is the lifeblood of any business. Ensure you capture it all.
Break it down: Describe your data in detail using a standard framework and definitions.
Describe as you go: Don’t wait until the last minute to describe data. Capture small decisions when and where they are made.
Remember, we all do the same thing: We create and leverage customer relationships to deliver an organization’s goods and services.
It sounds impossible—but it isn't.
Schema6 Consulting can show you the way with:
A standard, universal data framework to describe all aspects of customer engagement, customizable to fit the specifics of any organization.
Implementation plans and playbooks that deliver immediate value while building toward an integrated future.
Customized roadmaps to guide your organization through the transformation process with minimal expense and pain.
What’s more, our solutions work with your existing teams and technology—little or no upfront investment is required to get started. Changes are made incrementally and as needed.
See more of what we offer here.
Still sound too good to be true? Reach out, and we’ll show you how to transform your business while keeping operations running smoothly.