Is Your Team Speaking the Same Language?
Being a CMO is tough. You're managing dozens of specialized teams—each with unique roles, skill sets, tools, and goals—all of which need to work together to deliver seamless customer engagement. You’re aiming toward a shared marketing vision, hoping everything holds together along the way.
Each of these specialists likely has their own way of viewing and describing the work. But are those perspectives compatible?
Are your strategists creating plans that your creative teams can easily interpret and execute?
Are your creatives producing content that’s not only compelling and compliant, but also ready for smooth distribution across channels?
Are your channel leads managing platforms in a way that provides visibility into performance, while honoring each channel’s unique purpose and workflows?
Is data from across your ecosystem flowing back to a central place—ready to be analyzed, reported, and acted on?
If your answer to most of these is “kind of,” you’re not alone. But “kind of” isn’t good enough.
Ask any CMO, consultant, or business leader what’s slowing them down, and you’ll hear some version of the same problem: fragmented processes and disconnected data. It’s not just a tech problem (though tech can help), or a talent problem (though good people matter). It’s a communication problem. And the good news is—it’s fixable.
What’s needed is a common language.
A way to clearly describe what your marketing teams do to engage customers—so that others, inside and outside the organization, can understand, use, and build on it. A language that’s structured enough to enable integration and automation, flexible enough to support specific needs, and simple enough that no marketing PhD is required to make it work.
That’s where we come in.
Schema6 provides a structured data framework specifically designed to describe and connect the work marketing teams do to engage audiences. We bring cross-functional marketing expertise to help you identify where and how to apply the framework for maximum immediate impact. And we have the hands-on experience to guide your teams from change resistance to change leadership.
With Schema6, you’ll operate more efficiently today, collaborate more effectively tomorrow, and be better equipped to adopt tomorrow’s tools the day after.
Schema6 – Begin with the end in mind.
